|
Facts, figures and key events relating to companies, industries,
markets and products for all manufacturing and service sectors at an
international level.
More than 40 industries are covered in BIDB, including:
. Advertising . Computers & Software . Home furnishings
. Aerospace/Defence . Electronics . Information
. Agriculture . Energy . Pharmaceuticals
. Automotive . Entertainment . Plastics
. Biotechnology . Fast Food . Pulp & Paper
. Chemicals . Financial Services . Telecommunications
. Clothing . Food & Drink . Transportation
The Business & Industry(R) database includes both abstracts and the
original full text of articles and employs rich indexing, providing
the searcher with descriptors based on commonly used business terms
to enable highly specific retrieval of relevant material.
Indexing is available for companies, industries and products.
Concept terms such as market size, market share, trends, industry
forecasts, foreign business, capacity and affluent market are also
used to define the type of information available. Marketing terms
(cobranding, infomercials, campaign themes, etc.), tradenames,
countries and regions covered, and corporate spokespersons are
indicated. Additionally, Industry sectors may be searched with names
that automatically retrieve the appropriate US SIC code groupings
which comprise or define that industry sector.
BIDB will be of particular interest to professional researchers in
the fields of business and technology, as well as to strategic and
business planners, mergers & acquisitions, marketing and business
development executives, product managers, executive recruiters, and
anyone with a need for up-to-date information on the major issues
affecting companies, industries markets and products.
Use BIDB to answer questions like:
- what is the size of the suntan lotion market in France?
- what is Compaq's share of the PC market in the USA and Japan?
- which food products have been recalled in the USA and Europe
recently as a result of health scares?
- what have been the recent trends affecting the use of sports
as a means of promoting companies' products or services?
- how many new retail outlets have Western fast-food operators
opened in the Pacific Rim?
Sources:
BIDB is derived from over 600 titles, including major trade and
business journals, national and regional newspapers, national
business dailies, and trade newsletters.
Material is sourced from some 25 countries; coverage is 48% from the
USA and Canada, 30% from Europe, 12% from the Pacific Rim, 8% from
Latin America and 2% from India.
Abstract only:
1 BIDB
AN - Accession number & update
02933919 20001001.
TI - Title
Jury Award in Bias Case Reduced to $27 Million.
TA - Annotated title
The damage award of $132 mil levied against Interstate
Bakeries as a result of litigation brought by African-
American employees alleging discrimination has been
reduced to $27 mil by a California Superior Court judge.
SO - Source
New-York-Times (National Edition); Volume: CL; Issue:
51,535; Page: 1; 29; October 08, 2000; ISSN: 0362-4331;
United States.
DT - Publication date
20001008.
AB - Abstract/Short fulltext
In 8/00, a San Francisco County, CA, jury awarded $11 mil
in compensatory damages to 21 African-American employees
of Interstate Bakeries Corp, the biggest wholesale baker
in the US and the maker of Twinkies and Wonder Bread. The
employees alleged discrimination on the part of
Interstate Bakeries, referring to a hostile work
environment, a lack of promotion and hiring and name-
calling. The jury award, saying that Interstate acted
with malice against 19 of the 21 workers, opened the door
to $121 mil in punitive damages. However, a California
Superior Court judge cut the compensatory damages portion
of the award to $3 mil and the punitive award to $24 mil,
claiming that the original figures were 'far more than
what was needed to make the jury's point.' The suit
involved Interstate's San Francisco bakery operation and
Oakland and San Jose distribution centers.
ABSTRACT ONLY.
CO - Company name
INTERSTATE-BAKERIES-CORP.
CC - US SIC codes
P205100 BREAD-CAKE-AND-RELATED-PRODUCTS.
IR - Industry terms
Baked-goods; Food.
DC - Concept terms
African-American-market; All-government; All-market-
information; Litigation.
CN - Countries & regions
North-America (NOAX); United-States (USA).
PT - Publication type
National-Newspaper.
LG - Language
EN English.
AV - Availability
Abstract.
OC - Occurrences
Abstract/Short fulltext (1).
LE - Length
3,105 Characters, approximately 2 PC screens
Short full text:
2 BIDB
AN - Accession number & update
03513391 20020815.
TI - Title
New magazine caters to gay Asian men. (Advertising And
New/Redirected Products Alert, August 2002).
TA - Annotated title
Noodle magazine.
SO - Source
Marketing-to-the-Emerging-Majorities; Volume: 14; Issue:
8; Page: 5(1); August 2002; ISSN: 1041-7524; United
States.
DT - Publication date
20020800.
AB - Abstract/Short fulltext
Noodle magazine, a publication for homosexual Asian and
Pacific Island men, launched in conjunction with gay
pride celebrations in June. The quarterly publication,
which covers topics such as health, sex, entertainment,
politics, and fashion, retails for $4.95 and is available
at independent bookstores and the Borders chain. (Max
Lau, Publisher, PO. Box 31028, San Francisco, CA 94131;
phone: 415-362-8832) (PRINT MEDIA)
Copyright 2002 EPM Communications, Inc.
THIS IS THE FULL TEXT.
CC - US SIC codes
P272028 SPECIAL-INTEREST-JOURNALS.
IR - Industry terms
Information-industry; Publishing.
DC- Concept terms
All-market-information; Asian-American-market; Gay-and-
Lesbian-market; Men-s-Market; Marketing-campaign; Target-
markets.
CN - Countries & regions
North-America (NOAX); United-States (USA).
DT - Publication type
Newsletter.
LG - Language
EN English.
AV - Availability
Fulltext.
OC - Occurrences
Abstract/Short fulltext (1)
Concept terms (1).
LE - Length
2,691 Characters, approximately 2 PC screens
61 Words.
Long full text with Lead paragraph:
3 BIDB
AN - Accession number & update
03560297 20021022.
TI - Title
SWISS WATCHMAKER TAG HEUER SIGNS TIGER WOODS IN GLOBAL
DEAL.
SO - Source
Euromarketing-via-E-mail; Volume: V; Issue: 33; Page: n
/a; October 11, 2002; United Kingdom.
DT - Publication date
20021011.
AB - Abstract/Short fulltext
PARIS - Swiss watchmaker TAG Heuer has signed golf
superstar Tiger Woods to a multi-year contract aimed at
increasing the brand's notoriety among the sport's high-
income fan base. Mr. Woods, already one of the sporting
world's highest-paid product pitchmen, will earn a
reported seven-figure sum for fronting advertising for
TAG Heuer and assisting the company in new product
development aimed specifically at the golf market.
Omnicom-owned TBWA, Paris will launch its first global
campaign starring Mr. Woods in Jan. 2003. The print and
poster ad blitz will be the latest in an ongoing series
based on the brand's "What Are You Made Of? " slogan. A
second series of ads is planned to break in April 2003,
according to sources at TAG Heuer, one of many watch
brands owned by French luxury goods giant LVMH. The "What
Are You Made Of? " campaign-which also features the U.S.'
dominant sprinter Marion Jones and Formula One drivers
David Coulthard and Jacques Villeneuve-is the latest in a
long-running saga of sport-themed ads produced by TBWA
creatives in Paris. The highly-acclaimed campaigns, which
featured classic taglines including "Don't Crack Under
Pressure" and "Success Is a MindGame, " have given TAG
Heuer strong visibility in the high-performance sector of
the upper-end watch market. Signing Mr. Woods-already a
golfing legend in his early-20s-will no doubt increase
TAG Heuer's credibility when attaching claims of prestige
and performance values to its products. The endorsement
deal also adds a second sporting pillar, after Formula
One, to its marketing hierarchy. Lawrence J. Speer
Copyright 2002 Crain Communications Inc.
THIS IS A LEAD PARAGRAPH; FULL TEXT IS AVAILABLE IN
FORMATS 'LONG' & 'ALL'.
TX - Fulltext
PARIS - Swiss watchmaker TAG Heuer has signed golf
superstar Tiger Woods to a multi-year contract aimed at
increasing the brand's notoriety among the sport's high-
income fan base. Mr. Woods, already one of the sporting
world's highest-paid product pitchmen, will earn a
reported seven-figure sum for fronting advertising for
TAG Heuer and assisting the company in new product
development aimed specifically at the golf market.
Omnicom-owned TBWA, Paris will launch its first global
campaign starring Mr. Woods in Jan. 2003. The print and
poster ad blitz will be the latest in an ongoing series
based on the brand's "What Are You Made Of? " slogan. A
second series of ads is planned to break in April 2003,
according to sources at TAG Heuer, one of many watch
brands owned by French luxury goods giant LVMH. The "What
Are You Made Of? " campaign-which also features the U.S.'
dominant sprinter Marion Jones and Formula One drivers
David Coulthard and Jacques Villeneuve-is the latest in a
long-running saga of sport-themed ads produced by TBWA
creatives in Paris. The highly-acclaimed campaigns, which
featured classic taglines including "Don't Crack Under
Pressure" and "Success Is a MindGame, " have given TAG
Heuer strong visibility in the high-performance sector of
the upper-end watch market. Signing Mr. Woods-already a
golfing legend in his early-20s-will no doubt increase
TAG Heuer's credibility when attaching claims of prestige
and performance values to its products. The endorsement
deal also adds a second sporting pillar, after Formula
One, to its marketing hierarchy. Lawrence J. Speer
Copyright 2002 Crain Communications Inc.
THIS IS THE FULLTEXT.
CO - Company name
TAG-HEUER-SA; <LVMH-LOUIS-VUITTON-MOET-HENNESSEY>.
AS - Advertising slogan
What Are You Made Of? .
PE - Spokesperson
Tiger Woods; Marion Jones; David Coulthard; Jacques
Villeneuve .
CC - US SIC codes
P387033 WATCHES-AND-WATCH-PARTS.
DC - Concept terms
All-market-information; Marketing-campaign.
AC -Advertising & mktg terms
All-campaign; Global-campaign; Campaign-slogan; Campaign-
spokesperson.
CN - Countries & regions
Switzerland (SWI); Western-Europe (WEEX); World (WOR).
PT - Publication type
Electronic-Journal.
LG - Language
EN English.
AV - Availability
Fulltext; Lead paragraph.
OC - Occurrences
Spokesperson (1).
LE - Length
3,864 Characters, approximately 2 PC screens
250 Words.
Label/description Example
AN Accession number 1_: 03560297.AN.
& update - see Limit options -
TI Title 2_: TAG ADJ HEUER.TI.
TA Annotated title 3_: DISCRIMINATION WITH
CALIFORNIA.TA.
SO Source 4_: NEW-YORK-TIMES.SO.
IS= ISSN (in SO) 5_: IS=0192-6772
DT Publication date
DATE= Publication date YYYYMMDD 6_: DATE=20000108
MONTH= Publication month YYYYMM 7_: MONTH=200001
YR Publication year (search only)
YEAR= Publication year YYYY 8_: YEAR=2002
AB Abstract/Short full text 9_: WONDER ADJ BREAD.AB.
TX Long full text 10_: LUXURY ADJ GOODS.TX.
CO Company name 11_: INTERSTATE-BAKER$.CO.
PA Parent company names 12_: LVMH$.PA.
(search only; appears in <..> in CO)
TN Tradenames 13_: CHEEZ ADJ IT.TN.
PN Named persons 14_: GARFIELD.PN.
AS Advertising slogan 15_: CAR WITH SUN WITH
MOON.AS.
PE Spokesperson 16_: TIGER ADJ WOODS.PE.
CC US SIC codes 17_: P38033.CC.
18_: P38#
19_: BREAD WITH CAKE.CC.
IR Industry terms 20_: BAKED-GOODS.IR.
DC Concept terms 21_: GAY-AND-LESBIAN$.DC.
AC Advertising & mktg terms 22_: CAMPAIGN-SLOGAN.AC
CN Country & region 23_: UNITED-STATES.CN.
US= Documents relating to the USA 24_: US=US
PT Publication type 25_: PT=NEWSLETTER
..ROOT PT= for a list
AT Article type 26_: AT=COVER-STORY
..ROOT AT= for a list
LG Language 27_: LG=FR
..ROOT LG= for a list
AV Availability 28_: LEAD ADJ PARAGRAPH.AV.
FT= Availability of full text 29_: FT=FT
AB= Abstract only available 30_: AB=AB
LP= Lead paragraph available 31_: LP=LP
OC Occurrences - display only -
LE Length - display only -
PU Publisher 32_: RACHER ADJ PRESS.PU.
1_: CONOCO.CO.
DATE Publication date YYYYMMDD 2_: ..L 1 DATE>20030726
MONTH Publication month YYYYMM 3_: ..L 1 MONTH<200310
YEAR Publication year YYYY 4_: ..L 1 YEAR=2003
UDATE Update date YYYYMMDD 5_: ..L 1 UDATE GT 20030811
UMONTH Update month YYYYMM 6_: ..L 1 UP WL 200310,
200401.
By paragraph - Title, Abstract _: ..P TI, AB 1-10
SHORT AN TI TA SO DT
MEDIUM AN TI TA SO DT AB
LONG AN TI TA SO DT AB TX
ALL AN TI TA SO DT AB TX CO TN PN AS PE CC IR DC AC CN
PT AT LG AV OC LE PU
KWIC Context of search terms from the AB and TX paragraphs
FREE AN TI DT CC IR DC AC CN PT AT LG AV OC LE PU
_ :..P LONG 2,3-5
Note: In LONG and ALL, TX will display if available; if not
available, then AB will display.
TI/TA - Titles:
Qualify to both TI and TA when searching titles to improve relevance
of retrieval; TA contains an annotated/enhanced title which gives
more information than the original title alone.
PA/CO - Parent company names:
If the parent company name is known, it will be displayed within
pointed brackets - <...> - directly following its subsidiary company
name in the CO paragraph. To distinguish parents from subsidiaries,
the parent name is searchable by qualifying to the paragraph PA,
e.g.:
1_: AOL-TIME-$.PA.
IR - Industry terms:
As an aid to retrieval, BIDB groups related US SIC codes under a
commonly used business term. When searching, this term is
automatically mapped to the appropriate SIC codes. For example, to
retrieve documents relating to all sectors of the automotive
industry, search as:
2_: AUTOMOTIVE.IR.
You can display a full list of these terms in the online guide to
Business & Industry in the BASE database - search as BASE-BIDB.
DC/AC - Concept/Advertising & Marketing terms:
You can display a full list of these terms in the online guide to
Business & Industry in the BASE database - search as BASE-BIDB.
CN - Country & region:
You can display a full list of these terms in the online guide to
Business & Industry in the BASE database - search as BASE-BIDB.
PU - Publisher:
This paragraph is only populated from June 2004 onwards.
..RANK and ..MAP: Are available in the SO, CC, IR, DC and AC
paragraphs.
Guides:
The full guide to Business & Industry is available online in the
BASE database - search BASE-BIDB.
The Gale Group databases are provided "as is" without warranty of
any kind. Neither The Gale Group nor any of its data suppliers make
any warranty whatsoever as to the accuracy or completeness of any of
the databases or the results to be obtained from using the
information contained therein and neither The Gale Group nor any of
its data suppliers shall be responsible for any claims attributable
to errors, omissions or other inaccuracies in the information
contained in any of its databases. The entire risk as to the results
and performance of any database is assumed by the user of that
database. Further, neither The Gale Group nor any of its data
suppliers make any representations or warranties either express or
implied, with respect to any of the databases, including, but not
limited to the quality, performance, merchantability, or fitness for
a particular purpose of any database or any information contained
therein. In no event shall The Gale Group or any of its data
suppliers be liable for direct, indirect, special, incidental or
consequential damages arising out of the use of or inability to use
any database or for any loss or damage of any nature caused to any
person as a result of the use of the database. Material contained in
any database may not be duplicated or redistributed without the
prior written consent of The Gale Group.
Back to the Datasheet Index Page
© 2010 Dialog LLC All Rights Reserved
|