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Centaur magazines provides news and essential information
specifically targeted at particular industries: Marketing, New
Media, Engineering , Finance and Law. In the main they focus on
the UK market, but the information is also highly relevant to other
regions.
The suite of Centaur Magazines databases comprises of an
all-encompassing parent file, CENT, and four sub files: CENG for
Engineering files, CFLW for Finance and Law titles, CMAR for
Marketing titles and CMED for Media titles.
The databases will prove invaluable to those working within a broad
range of industry sectors, from PR & marketing through to
manufacturing and technology.
Use the Centaur databases to answer questions such as:
- what has been written recently on new brand analysis techniques?
- what was Blueberry.net's business model based on?
- who is the Royal College of Nursing's current head of legal?
- which airport will shortly be installing the O2Live oxygen system?
Sources
Many of these titles are leading publications within their sectors,
and provide a unique must-read source of information for all those
interested in a particular industry. The following titles are
currently covered in the four Centaur databases on DataStar (as per
April 2009):
CENG (Engineering):
- METALWORKING-PRODUCTION (updated every two months)
- PROCESS-ENGINEERING (monthly)
- THE-ENGINEER (every two weeks)
CFLW (Finance & Law);
- EMPLOYEE-BENEFITS (monthly)
- FUND-STRATEGY (weekly)
- MONEY-MARKETING (weekly)
- MORTGAGE-STRATEGY
- PUBLIC-PRIVATEFINANCE (monthly)
- THE-LAWYER (weekly)
CMAR (Marketing):
- BRAND-STRATEGY (monthly)
- CREATIVE-REVIEW (monthly)
- DESIGN-WEEK (weekly)
- MARKETING-WEEK (weekly)
- PRECISION-MARKETING (weekly)
CMED (Media):
- NEW-MEDIA-AGE (weekly)
Sample document from CMAR
Accession number & update
WN8E1E 20010908.
Title
Invading Europe.
Source
Marketing Week, 14 June 2001, p. 53.
Text
1 OF 1.
The Mosaic Group's decision to close its European operations
is a stark reminder of the difficulties field marketing
companies face as they strive to offer clients a truly
international service.
Mosaic's continental Europe segment, which covers 11
countries, recorded a loss of $3.1m (#2.2m) in the fiscal year
2000. The group blamed this performance on the downturn in the
technology sector outside of the UK and the fragmentation of
the European market. The company also admits that without a
presence in Germany - which represents about 50 per cent of
the continent's field marketing trade - its activities were
always going to be hampered.
Most field marketers offer a pan-European service so that
clients can avoid the time-consuming process of having to
negotiate with local agencies on a territory-by-territory
basis. They warn brands that international campaigns can be
wrecked if the cultural differences between international
retailers and consumers are ignored. However, any agency must
evaluate the financial and service implications of managing a
network of offices across the continent or forming
partnerships with foreign agencies.
(...)
Copyright: Centaur Communications Ltd. and licensors
Company name
Mosaic-Group; CPM-International; European-Field-Marketing-
Network-EFMN; Momentum-Field-Marketing.
Countries
XG; Europe.
US SIC codes
8742 Management-Consulting-Services;
8611 Business-Associations.
Scope
Company-news; Comment-and-analysis; Facilities; Marketing-and-
promotion; Strategic-links; General-news; Service-information.
Publication date
20010614.
Length
12,800 Characters, approximately 8 PC screens.
Sample document from CFLW
Accession number & update
3S2GXS 20010908.
Title
Would you have Tony in your set?
Source
The Lawyer, 11 June 2001, p. 1.
Text
1 OF 1.
Tony Blair may have won a landslide victory in last week's
election but the bar has fully endorsed his decision never to
return to practice by voting overwhelmingly that they would
not accept him as a tenant. Blair had told last week's Sunday
Times that whatever he did in the future he "would definitely
not go back to the bar". But in a survey of the UK's 20
leading chambers, conducted by The Lawyer, 12 would have
rejected his tenancy application anyway.
Only six sets would jump at the chance of having a former
Prime Minister in their ranks, and two were don't knows.
Blair was called to the bar in 1976. In 1981 he was one of
nine junior tenants who followed Lord Irvine of Lairg to form
11 King's Bench Walk, perhaps not surprisingly one of the
chambers to give the Prime Minister the thumbs-up.
James Goudie QC, the set's joint head of chambers, said: "Of
course we would (have him). He had a very successful practice
here, in both employment and commercial law, and we were very
sorry to lose him as such. All that is unusual is his length
of absence and the office he has held, but otherwise he could
come back and resume normal service." Others were less
generous. "No, we wouldn't take him here, he has nothing to
offer, " said one head of chambers.
Another said: "No, not because he's Tony, but we certainly
wouldn't collect him as a trophy. Opinion within chambers
would be divided and there would be a few of the 'over my dead
body' brigade."
A senior clerk said: "What do they (politicians) bring back to
chambers? In these days where we all panic about quality
control he is an unknown quantity."
However, John Powell QC, of 4 New Square, who himself stood as
a Labour candidate in 1979, would not only have him back at
the bar but would like him to contribute a chapter on
politicians and civil servants to his publication Jackson &
Powell on Professional Negligence.
Matrix Chambers, the set where his wife Cherie Booth QC is a
tenant, refused to comment.
Copyright: Centaur Communications Ltd. and licensors.
Countries
GB; United-Kingdom, EC.
US SIC codes
9111 Executive-Offices.
Scope
Personnel.
Publication date
20010611.
Length
2,601 Characters, approximately 2 PC screens.
Sample document from CMED
Accession number & update
84411B 20010908.
Title
Autobytel UK - appointments.
Source
New Media Age, 14 June 2001, p. 19.
Text
1 OF 1.
Autobytel UK CEO Kevin Turnbull is to become chairman of the
company and will take on a wider European role as a board
member of Autobytel Europe. Darren Payne, who joined
autobytel.co.uk as commercial director last year, is promoted
to MD of Autobytel UK.
Copyright: Centaur Communications Ltd. and licensors.
Company name
Autobytel-UK; Autobytel-Europe.
Countries
GB; United-Kingdom, EC;
XG; Europe.
US SIC codes
7371 Computer-Programming-Services.
Scope
Appointments.
Named persons
Turnbull, K.
Publication date
20010614.
Length
1,038 Characters, approximately 1 PC screen.
Sample document from CENG
Accession number & update
ARDXV5 20010908.
Title
Hosokawa's smooth answer to a sticky mixing problem.
Source
Process Engineering, 25 April 2001, p. 18.
Text
1 OF 1.
A specially designed combination mixer from Hosokawa Micron
has solved a long-standing production problem at British
Bakels in Oxfordshire. With the original mixers, very small
lumps of fat were formed in the mixed product, a range of
ingredients for bakery, confectionery and food products. The
lumps would appear as white spots in the final baked products,
so a deagglomerator had to be used after the mixer.
Tests at Hosokawa's test laboratory found that the best
results came by introducing the fat directly into the bulk and
breaking the agglomerates with a high speed rotating element.
This was achieved by combining a Vrieco-Nauta conical mixer
with an intensifier.
The intensifier is a high-speed mixing element that rotates in
the product at speeds of up to 40m/s. It brings the advantages
of a high- shear mixer into the Vrieco-Nauta, famous for its
gentle mixing action. Copyright: Centaur Communications Ltd.
and licensors.
Company name
Hosokawa-Micron; British-Bakels.
Countries
GB; United-Kingdom, EC.
US SIC codes
3556 Food-Products-Machinery.
Scope
Product-use.
Publication date
20010425.
Length
1,384 Characters, approximately 1 PC screen.
Label/Description Example
AN Accession number 1_: WN8E1W.AN.
& update 2_: 20010908.AN.
-see Limit options-
TI Title 3_: INVADING ADJ
EUROPE.TI.
SO Source 4_: MARKETING ADJ
WEEK.SO.
5_: MARKETING-WEEK.SO.
or to display a list 6_: ..ROOT MARKETING.SO.
TX Text 7_: ROTAT$ WITH
INTENS$.TX.
DE Descriptors (includes CO, CN, CC, SC, 8_: COMPANY ADJ NEWS.DE.
PN, IN) 9_: UNITED-KINGDOM.CN.
CO Company name 10_: CPM ADJ
INTERNATIONAL.CO.
CN Countries 11_: EUROPE.CN.
12_: UNITED-KINGDOM.CN.
US SIC CODES 13_: 8742.CC.
14_: 87#.CC.
SC Scope 15_: FACILITIES.SC.
MARKETING-AND-
PROMOTION.SC.
PN Named persons 16_: TURNBULLL ADJ K.PN.
IN Affiliation 17_: BRISTOL ADJ
UNIVERSITY.IN.
DT Publication date 18_: DATE=20010614
20010614.DT.
19_: YEAR=2001
20_: MONTH=200104
LE Length 21_: -display only-
Label/Description Example
1_: TONY ADJ BLAIR.TX.
DATE Publication date YYYYMMDD 2_: ..L 1 DATE>20010501
MONTH Publication month YYYYMM 3_: ..L 1 MONTH=200108
YEAR Publication year YYYY 4_: ..L 1 YEAR=2001
UDATE Update date YYYYMMDD 5_: ..L 1 UDATE<20010614
UMONTH Update month YYYYMM 6_: ..L 1 UMONTH=200109
SHORT AN, TI, SO, DT
MEDIUM AN, TI, SO, TX, DT
LONG AN, TI, SO, TX, TN, CO, CN, CC, SC, DE, PN, IN, DT
FREE AN, TI, TN, CO, CN, CC, SC, DE, PN, DT, LE
KWIC Context of search terms from the TX paragraph
ALL AN, TI, SO, TX, TN, DE, CO, CN, CC, SC, PN, IN, DT, LE.
For a complete guide to CENT, CENG, CFLW, CMAR and CMED, search
BASE-CENT in BASE.
Search BASE-CENT also for a current list of sources in CENT,
CENG, CFLW, CMAR and CMED.
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