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Datamonitor Market Research reports provide detailed, up to date
analysis and forecasts for over 400 market sectors in the UK,
Europe, and the United States.
DMON contains the full text of Datamonitor's market reports which
cover a wide range of products from stockbroking to egg boilers from
the following sectors: Food, Drink, Home Products, Personal
Products, Financial, Automotive, Leisure/Media, Industry to
Industry, Telecommunications, Retail/Mail Order, Europe.
Each report analyses the major changes that occurred in the market
during the previous year; provides detailed forecasts on the market
for four years ahead; provides recent historical data on market
size, segments, brand shares, advertising, trade, distribution and
consumer profiles; and contains analysis based on business school
and Datamonitor models.
DMON is used by marketing managers, management consultants,
advertising planners, and financial analysts. It is an excellent way
of obtaining comprehensive industry data.
Use it to:
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- conduct strategic planning
- make cross market comparisons
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Sources:
Datamonitor is the leading market analysis company in the UK. It
conducts over 3,000 trade interviews every year and commissions
exclusive surveys from GALLUP. In addition, data is collected from
published sources including stockbroker reports, trade press,
government statistics and MEAL, and from trade associations,
consumer panels and storechecks.
Accession number & update
Q003001 19901030.
Occurrences
PARAGRAPH
TI (1)
SO (1)
Title
BAKERY AND CEREAL : OVERVIEW.
Source
DATAMONITOR 106 BAKER STREET LONDON W1M 1LA
TEL : 071-625 8548
FAX : 071-625 5080
TELEX : 291126 OPUS G.
Publication date
19900801.
Country
GBR (UNITED KINGDOM).
Length
33793 Characters, approximately 20 PC screens.
Table of contents
INTRODUCTION/KEY ISSUES TX (1)
MARKET SIZE TX (2)
MARKET SEGMENTS TX (3)
COMPETITION TX (4)
ADVERTISING TX (5)
RETAILING TX (6)
CONSUMER ANALYSIS TX (7)
FORECAST TX (8)
Text
1 OF 8.
BAKERY AND CEREAL
COVERAGE
This report is defined to cover the following seven sectors :
- Bread
- Cakes and Pastries
- Sweet Biscuits
- Savoury Biscuits
- Flour
- Cereal
- Crispbread
MANAGEMENT SUMMARY
- The market for bakery and cereal products has shown steady
current growth over the last 5 years and reached a value of L4.4
bn in 1989. The key factors affecting the size of the market are:
- Disposable Income
- Population
- New product development
- Lifestyle
- Level of product substitution
- Level of competition and its impact on price
- Issues of health
- Increased demand for convenience
- The area of strongest growth in the market over the last 5
years has been the market for cereals. Other, more mature market
sectors such as bread have declined in real value terms.
- The competitive structure of the market is dominated by a
handful of major companies in each of the sectors. Smaller brands
and independent bakers continue to flourish in the markets for
bread, cakes and biscuits.
- The advertising to sales ratio in the market is above average
for the food sector as a whole.
- The retail distribution of bakery and cereal products is
focused on the grocery multiples and bakers. Increasingly, the
multiples have won sales from the bakery sector with the
development of in-store bakeries.
- The consumer profile of bakery and cereal products is broadly
in line with the general population profile but with above
average purchases in the 25-34 age groups.
2 OF 8.
MARKET SIZE
This market was worth L4.365bn in 1989. It has experienced a CAGR
of 4.4% over the period 1985-89.
_________________________________________________________________
Table 1 : UK Market Size for Bakery and Cereal Products, 1982-89.
_________________________________________________________________
Market Size % Growth
LM RSP
1982 3088
1983 3255 5.4
1984 3456 6.2
1985 3674 6.3
1986 3856 5.0
1987 4010 4.0
1988 4144 3.3
1989 4365 5.4
% CAGR 4.4
1985-89
-----------------------------------------------------------------
Source : Datamonitor
_________________________________________________________________
(...).
Label/description Example
AN Accession number 1_: Q003001.AN.
& update 2_: 19901030.AN.
TI Title 3_: BAKERY WITH CEREAL.TI.
SO Source 4_: DATAMONITOR.SO.
TC Table of contents 5_: CONSUMER ADJ
TX Text 6_: BAKERY WITH CEREAL.TX.
IR Industry terms 7_: TRANSPORTATION
CN Country 8_: GBR.CN.
OC Occurrences table - see Notes below -
1_: BREAD
DATE Publication date YYYYMMDD 2_: ..L 1 DATE<19911211
MONTH Publication month YYYYMM 3_: ..L 1 MONTH>199003
YEAR Publication year YYYY 4_: ..L 1 YEAR>1989
UDATE Update date YYYYMMDD 5_: ..L 1 UDATE>19980726
UMONTH Update month YYYYMM 6_: ..L 1 UMONTH<19990101.
SHORT AN TI SO DT LE
MEDIUM AN TI SO DT LE TC
LONG AN TI SO DT IR LE TC HITS
ALL AN TI SO DT CN LE TC OC TX
FREE AN TI SO DT IR CN LE OC TC.
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Datamonitor are committed to supplying all third-party hosts with
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Depending on complexity of the processing required, you should
expect to see reports on DataStar anytime between 4 to 12 weeks
after publication of the original hardcopy.
Full text searching and printing in DMON:
For best results use WITH or ADJ to combine terms, rather than
AND, e.g.:
1_: BREAD WITH SALES
Print title, occurrences table and table of contents to determine
relevance of article:
2_: ..P TI, OC, TC 1
then, print either specific paragraphs:
3_: ..P TX(7-9,13) 1
or all paragraphs where search terms occur with HITS:
4_: ..P HITS 1.
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