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The ICC Key Note Market Analysis database provides online access to
the full-text of detailed marketing information reports on over 150
sectors of industry and commerce.
Key Note reports provide data, analysis and commentary on individual
consumer, business and industrial markets. Each report contains
chapters covering industry structure, market size and trends, recent
developments and future prospects. Further sources of information
are detailed and recent press articles listed. Profiles of the major
companies in the sector are included. Standard reports focus
on UK markets, with the Euroview series on selected market sectors
covering the major Western European countries. Euroview reports
currently available include telecommunications and pharmaceuticals,
and further titles will continue to be added. The database contains
over 150 Key Note reports in total with several titles under each of
the following headings:
. Agriculture
. Chemical & Allied Industries
. Clothing & Personal Goods
. Construction & Home Improvements
. Drinks & Tobacco
. Electrical/Electronics
. Engineering & Heavy Industries
. Finance & Business Services
. Food
. Household Goods
. Office Equipment
. Packaging/Printing/Publishing
. Retailing
. Transport & Motor Goods
. Travel & Leisure
Use ICKN to answer questions like:
- which yoghurt is the UK market leader?
- how do UK schools purchase equipment and supplies?
- what is the size of the UK aerospace industry, and what are the
trends?
- what is the structure of the UK footwear industry?
Sources:
The ICC Key Note Market Analysis database is compiled from the
series of reports produced by Key Note Publications, an ICC Group
company.
Accession number & update
011105 8810.
Occurrences
PARAGRAPH.
TX (1)
Title
KEY NOTE CONFECTIONERY - Industry Sector Overview.
Source
KEY NOTE PUBLICATIONS LIMITED
28-42 Banner Street
LONDON
EC1Y 8QE
Tel: 01-253 3006
TX: 23678
Fax: 01-250 3084
PUBLICATION DATE: 88/07/25;
ISBN 1-85056-552-X ; TOTAL PAGES OF DOCUMENT: 18.
Publication year
88.
Country
GBR (UNITED KINGDOM).
UK SIC codes
4214 Cocoa-chocolate-and-sugar-confectionery.
Descriptors
INDUSTRY-report; Cadbury-Schweppes-PLC; Rowntree-PLC;
Mars-GB-Ltd; Trebor-Ltd; Bassett-Foods-PLC;
George-Payne-and-Co-Ltd; Thornton-PLC; The-Wrigley-Co-Ltd;
Baker-and-Dobson-Ltd; GBR-UNITED-KINGDOM; Confectionery;
Food-Manufacturing.
Table of contents
TOTAL PAGES OF DOCUMENT: 18
CHAPTER/SECTION HEADING:
1. INDUSTRY STRUCTURE TX 1
BACKGROUND TX 1
INDUSTRY STRUCTURE CONTINUED TX 2
INDUSTRY SECTORS TX 2
CHOCOLATE CONFECTIONERY TX 2
COUNTLINES TX 2
CHOCOLATE BISCUIT COUNTLINES TX 2
MOULDED TX 2
ASSORTMENTS TX 2
SELFLINES TX 2
SEASONAL TX 2
SUGAR CONFECTIONERY TX 2
GRANOLA BARS AND ALTERNATIVE CONFECTIONERY TX 2
THE BISCUIT, CAKE, CHOCOLATE AND CONFECTIONERY ALLIANCE TX 2
2. CUSTOMER PROFILE TX 3
3. INDUSTRY SUPPLY TX 4
MAJOR MANUFACTURERS TX 4
INDUSTRY SUPPLY CONTINUED TX 5
SUGAR CONFECTIONERY MANUFACTURERS TX 5
INDUSTRY SUPPLY CONTINUED TX 6
MAJOR COMPANIES TX 6
CADBURY SCHWEPPES PLC TX 6
ROWNTREE PLC TX 6
MARS GB LTD TX 6
JOSEPH TERRY LTD TX 6
TREBOR LTD TX 6
BASSETT FOODS PLC TX 6
INDUSTRY SUPPLY CONTINUED TX 7
MAJOR COMPANIES CONTINUED TX 7
GRANOLA BARS AND ALTERNATIVE CONFECTIONERY TX 7
OWN BRANDS TX 7
INDUSTRY SUPPLY CONTINUED TX 8
MARKET STRATEGY TX 8
RETAIL DISTRIBUTION TX 8
(...)
4. MARKET SIZE AND TRENDS TX 9
(...)
5. RECENT DEVELOPMENTS TX 11
(...)
6. FUTURE PROSPECTS TX 12
(...)
7. MAJOR COMPANY PROFILES TX 13
(...)
8. RECENT PRESS ARTICLES TX 17
(...)
9. FURTHER SOURCES TX 17
(...)
STATISTICAL AND OTHER SOURCES TX 18
TABLE HEADING:
TABLE 1: THE SIZE OF THE CONFECTIONERY MARKET COMPARED WITH OTHER
FOOD MARKETS (LM), 1987 TX 1
TABLE 2: INDEX OF CONFECTIONERY CONSUMPTION BY COUNTRY TX 1
TABLE 3: THE COMPOSITION OF THE CHOCOLATE SECTOR BY VALUE,
1987 TX 2
(...)
TABLE 27: THE DEVELOPMENT OF THE CONFECTIONERY MARKET, 1987-1990
(LM AT RSP - CONSTANT 1987 PRICES) TX 12
CADBURY SCHWEPPES PLC TX 13
ROWNTREE PLC TX 13
MARS GB LTD TX 14
TREBOR LTD TX 14
BASSETT FOODS PLC TX 15
GEORGE PAYNE AND CO. LTD TX 15
THORNTON PLC TX 16
THE WRIGLEY CO. LTD TX 16
BAKER AND DOBSON LTD TX 16
PRINCIPAL COMPANIES COVERED:
CADBURY SCHWEPPES PLC
ROWNTREE PLC
MARS GB LTD
TREBOR LTD
BASSETT FOODS PLC
GEORGE PAYNE AND CO. LTD
THORNTON PLC
THE WRIGLEY CO. LTD
BAKER AND DOBSON LTD
CADBURY SCHWEPPES PLC TX 6
ROWNTREE PLC TX 6
(...)
BAKER AND DOBSON LTD TX 16
SUBJECT COVERAGE:
INDUSTRY STRUCTURE TX 1
(...)
RECENT PRESS ARTICLES TX 17
FURTHER SOURCES TX 17
FURTHER SOURCES TX 18
Abstract
This report aims to evaluate the size and structure of the UK
market for confectionery. The analysis examines the industry in
terms of its two principal constituent sectors, namely chocolate
and sugar confectionery. Trend in sales of the various types of
confectionery and the main confectionery brands are discussed.
The power of the main manufacturers in the marketplace is
assessed and purchasing and consumption patterns are examined.
Future growth trends are predicted. Consideration is also given
to the most notable development of 1988, that is Nestle's
acquisition of Rowntree.
Text
1 OF 18 1. INDUSTRY STRUCTURE
BACKGROUND
The UK confectionery market has been growing steadily since the
1930s. In value terms, it is now the UK's largest packaged food
sector with an annual turnover of L3bn.
Whilst consumer expenditure on food has doubled in the last ten
years, expenditure on confectionery has trebled.
TABLE 1: THE SIZE OF THE CONFECTIONERY MARKET COMPARED WITH OTHER
Confectionery 3,100
Milk 2,650
Bread 1,700
Tea & Coffee 950
Breakfast Cereals 550
Source: Cadbury
The market has now attained a state of maturity - between 1986
and 1987 it only grew by around 2% in both volume and value
terms. Significant volume growth was maintained for the first
five years of
(...)
2 OF 18 INDUSTRY STRUCTURE CONTINUED
INDUSTRY SECTORS
The confectionery market is commonly divided into two sectors:
chocolate and sugar confectionery. This segmentation has come
about as a result of the industry's structure.
Although the large chocolate companies also produce some sugar
confectionery, manufacturers tend to specialise in one or the
other sector.
CHOCOLATE CONFECTIONERY
Chocolate confectionery accounts for 69% of total confectionery
(...)
3 OF 18 2. CUSTOMER PROFILE
Although it is a non-essential foodstuff, confectionery is
regularly purchased by a very high proportion of the population.
It is bought as an indulgence, a gift or a snack. Rowntree
estimates that as much as 70% of all confectionery purchases are
made on impulse.
TABLE : CONFECTIONERY CONSUMPTION (%)
Population Buyers Consumption
Women 41 52 38
Men 38 39 26
Children 21 9 36
(...)
4 OF 18 3. INDUSTRY SUPPLY
MAJOR MANUFACTURERS
As stated in Section 1, chocolate production is dominated by a
small number of manufacturers with worldwide distribution,
whereas the sugar sector is fragmented and consists of a wide
variety of small
(...)
5 OF 18 INDUSTRY SUPPLY CONTINUED
SUGAR CONFECTIONERY MANUFACTURERS
Table 13 below highlights the fragmented nature of sugar
confectionery supply. Even the largest manufacturer, Rowntree
commands little more than one-tenth of the market. The sector is
(...)
6 OF 18 INDUSTRY SUPPLY CONTINUED
MAJOR COMPANIES
CADBURY SCHWEPPES PLC
Confectionery subsidiaries: Cadbury Ltd, J. S. Fry and Sons and
James Pascall. However, following poor results in 1985, the
decision was taken to dispose of Cadbury's peripheral interests
and to concentrate on the confectionery and soft drinks
businesses. The disposal has had an extremely beneficial effect
on profit performance. There was an
(...)
7 OF 18 INDUSTRY SUPPLY CONTINUED
MAJOR COMPANIES CONTINUED
TABLE 15: MAJOR MANUFACTURERS OF CONFECTIONERY DISTRIBUTING
UHC Nationality UK Subsidiary Principal Brands/Products
Nestle SA Switzerland Nestle Co Ltd Milky Bar & Dairy Crunch
moulded bars
Ferrero Italy - Ferrero Rocher
Straightline
Kinder Surprise Chocolate
Eggs
Wrigley Inc United States Wrigley Co Ltd Chewing Gum
Tobler Switzerland - Toblerone moulded bars
Suchard S A
Source: Axiom from trade research
With the Ferrero rocher brand now firmly established in the UK,
Ferrero is planning to establish a manufacturing base in the UK.
(...)
8 OF 18 INDUSTRY SUPPLY CONTINUED
MARKET STRATEGY
RETAIL DISTRIBUTION
TABLE 17: PERCENTAGE OF TURNOVER OF CONFECTIONERY BY TYPE OF RETAIL
(...)
9 OF 18 4. MARKET SIZE AND TRENDS
In volume terms, the total market for confectionery grew steadily
between 1980 and 1985. Following the downturn in 1986, discussed
in Section 1, confectionery volumes in 1987 were nearly restored
to the high level of 1985. Chocolate output has gradually been
increasing at
(...)
10 OF 18 MARKET SIZE AND TRENDS CONTINUED
According to the BCCCA, confectionery prices experienced
singularly modest increases in 1987, averaging just over 2%.
This sharp fall in confectionery inflation may be accounted for
by the low cost of raw materials, increased efficiency on the
part of the manufacturers and by intensifying competition within
the trade. Inflation on all goods stood at 4.2% in 1987 and the
fact that
(...)
11 OF 18 5. RECENT DEVELOPMENTS
NEW PRODUCT DEVELOPMENT
TABLE 25: NEW CONFECTIONERY PRODUCTS INTRODUCED NATIONALLY IN
Brand Name Category Manufacturer
Classic Selection Filled moulded bars Cadbury
(7 varieties)
M & Ms Selfline Mars
(2 varieties)
Balisto Cereal-filled countline Mars
(3 varieties)
Go Cereal-filled countline Cadbury
Nutcracker Novelty Terrys
(...)
12 OF 18 6. FUTURE PROSPECTS
INTERNAL DEVELOPMENTS
As in other industries, the larger British confectionery
companies are discovering that the price to be paid for success
is the risk of takeover. By the 1990s the world confectionery
market will be in the hands of fewer companies and there is a
strong probability that the UK chocolate industry will be in the
control of overseas companies.
(...)
13 OF 18 MAJOR COMPANY PROFILES
CADBURY SCHWEPPES PLC
Company Registration Number: 52457
Principal Activities: A holding company of a group engaged
in the manufacture and sale of
confectionery, soft drinks, foods
beverages and health and hygiene
products.
Principal Brands: Dairy Milk, Roses, Wispa, Flake,
Crunchie, Milk Tray, Whole Nut, Fruit
& Nut.
(...)
14 OF 18 MAJOR COMPANY PROFILES CONTINUED
MARS GB LTD
Ultimate Holding Company: Mars Inc (USA)
Holding Company: Food Manufacturers (GB Co.) Ltd
Company Registration Number: 437763
Principal Activities: The manufacture and sale of food
(...)
15 OF 18 MAJOR COMPANY PROFILES CONTINUED
BASSETT FOODS PLC
Ultimate Holding Company: Bassett Foods PLC
(...)
16 OF 18 MAJOR COMPANY PROFILES CONTINUED
THORNTON PLC
Company Registration Number: 174706
(...)
17 OF 18 8. RECENT PRESS ARTICLES
06-05-88 CTN Taxing time for confectionery (p.4)
06-05-88 CTN Pressure kept on Rowntree (p.1)
09-05-88 Financial Times Thorntons' listing gives L79m value
(p.16)
13-05-88 Marketing Week UK push for Dutch chocolate (p.6)
13-05-88 Financial Times Sweet talk in the corridors of
Westminster (p.24)
20-05-88 CTN Europeans remain chocolate poles apart
(p.2)
20-05-88 Marketing Week UB plays down McVitie's name (p.6)
(...)
18 OF 18 FURTHER SOURCES CONTINUED
STATISTICAL AND OTHER SOURCES
GENERAL SOURCES
The Association for Information Key Note Publications Ltd
Management (ASLIB) 24-42 Banner Street
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London, WC1N 3JZ Telephone:01-253-3006
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Telephone:01-251-8024 Telephone:01-251-5444/5
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Marketing Information Sources Market Information
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The Directory of Market Research
Reports, Studies and Surveys (...)
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